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Here Piggy, Piggy…

I was recently pondering a phenomenon that seems to be a common theme in Hollywood. Have you ever noticed in movies, men that work in ad agencies are always portrayed as chauvinistic, womanizing pigs? If not, here’s a few examples to jog your memory: Ben Affleck’s alcoholic character in Bounce, Mel Gibson in What Women Want, Eddie Murphy in Boomerang or Matthew McConaughey in How to Lose a Guy in 10 Days.

All of these characters, however successful in the ad business, were completely loathsome, male chauvinist pigs. I wondered, “Why does this stereotype exist? It doesn’t seem fair to all the great guys in the ad industry that we know and work with.”

Well, my answer came in a barrage of email alerts this week from every industry news source under the sun. Neil French’s comments at a recent industry event were case in point to why admen are seen as such, comments which ultimately resulted in his demise and resignation from WPP.

In speaking to a group of industry professionals, French made reference that women in advertising are “crap,” and this is why there is a lack of female creative talent at the top. French has been back-peddle-quoting all week, saying his comments were taken out of context. However, the comments alone are an unfortunate perpetuation of this stereotype. The reason that Hollywood portrays admen as pigs is because, unfortunately, the out-spoken ones usually are. It’s a shame, but true.

Another even more offensive example of this is Donny Deustch’s recent comments in Fortune magazine. Deustch, in true form, makes reference to a chapter of his new book writing, “I don’t think there’s been a day in my business career when there hasn’t been some woman at work that I fantasized about.” In this same Fortune interview, Deutsch brags of his notoriously outrageous behavior, discussing a profile in New York magazine of how he joked about “about sleeping with another woman in the presence of his wife.”

No wonder the men in the ad industry get a bad rap; it is sensationalist, over-the-top behavior from a select few, “oinkers” that are sending the message loud and clear.

As a member of a pretty kick-ass group of females (the RevoRecruiting Chicks as some call us,) I personally could care less what Neil French says or thinks about women in the ad industry. I know a lot of damn impressive adwomen that run circles around men. All the brouhaha that is resulting from his brazen boorish remarks is not only adding fuel to his fire, it is also providing the precise outcome he was looking for – attention.

As a final note, in addition to the circle-running adwomen out there, we also know some spectacular ad guys. It’s a shame the good guys in the ad industry have to wear the scarlet letter because of a handful of bigmouths. Thanks Neil.

Comments

Comment from Steve Levy
Time October 21, 2005 at 4:53 pm

Vonk also commented that, “I kind of felt that Neil was saying out loud what a lot of people were feeling [she didn't give any more detail as to the gender of these people]. It’s undeniable that women aren’t getting far enough in the creative part of agencies, and I thought we were looking at the reason why.”

As far as Deustch, doesn’t he count the Donald as one of his bes friends?

French’s behavior is neanderthalish to a generation that has only known MTV, the Internet, cell phones, A’s and B’s but no C’s, Sadaam Hussein, and blue Gap dresses. Put into perspective, he doesn’t know today’s crowd and today’s crowd doesn’t know him. And there’s no middle ground.

Yet in all generations there people who fall on various points of the Bell Curve. But with the curve always moving, there are no absolutes - just changing opinions. Hopefully some of these opinions are backed up by fact…

Comment from Maureen Sharib
Time October 23, 2005 at 9:59 am

You gotta’ break some eggs to bake a cake. If you can’t stand the heat, get outta’ the kitchen.

Cliche.

Comment from Jessica Hogan
Time October 24, 2005 at 3:58 pm

There is definitely too much ego in the ad business - fueled by idiots such as Donny Douche-bag who become some quasi-celebrity when a bad network needs to fill some air time. More fun making fun of this loser here - http://blaggblogg.blogspot.com/2005/05/i-work-in-advertising-goddammit.html

Back to the issue at hand…I personally haven’t come across too many males in the ad business that have equality in mind when dealing with women. I don’t know how many times I’m certain I’ve been treated differently in a room full of male ad guys, etc. We tough chics let most of it roll off our backs and take action when necessary. Unfortunately, too many of these pricks end up in positions of power - there are also many fabulous women of note within the ad world both in all sorts of positions. We can only continue to beat them at their own game while hoping they slip up like Mr. WPP A-hole and get called on the carpet.

Comment from Canadian Headhunter
Time October 24, 2005 at 4:32 pm

Darren Stevens was egotistic but only in a normal way.

Comment from Juancho
Time October 25, 2005 at 12:21 pm

Gee I don’t know- Mary Wells Lawrence, Sally Hogshead, Linda Kaplan Thaler… seems thatthere are some pretty successful women in advertising. And those are just the ones who have written books!

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