We all know what that means. She might not boil your bunny, but she hit every limb on the ugly tree while falling from the top. Be honest. You know what you like. If you want us to find Great, let us know what great is to you.

There is what you tell your Mother and what you tell the guys at the bar. There is what you tell us about a Candidate and what you want us to actually tell them. Sometimes it is one in the same, but sometimes it is not. A creative may have the perfect resume and references but be a horrible interview. Most may chalk it up to nerves, being really junior, or the title “Technical Writer”. We will take the “Boring” label and stamp the “Not right culture fit” in the comment box.

Things that can be changed should be changed. If there is too much spec, too many visual solutions, a book full of one tone or typography, these are all workable items. This doesn’t mean you hire them and expect the change. You tell them, or we can tell them. They now know, and we can find you someone else. But, this is a fixable solution that shows the Candidate that you know the business and know what you want. “Not now, maybe later” is a positive response that keeps the happy chatters chatting happy when they understand the decisiveness in your decision.

We all want a 10, may settle for an 8, and won’t tolerate a 2. The Candidate might not be right now but could be perfect for you in five years. They could be horrible 15 minutes to 15 years from now too. Let us know why they get the gold star or the F-. There are those you date and then there are those you marry.