In the South, you do not wear white before Easter or after Labor day. But times are a changing and now lovely ladies may partake of lily white all the year round. Trends change, but that is why it is called a trend. A trend means all want it and few have it. It is hard to find and it is usually expensive because of the demand.

Interactive Talent is the new trend. It is the hottest search going on at the moment. The salaries are rising and the talent is thin. The Candidates are turning down job offers because they can. They have 4 more on the horizon.

Interactive is the new thirty second spot. Creatives have the ability to have a 45 minute reel instead of a 3 minute reel via video on the URL. The term Integrated is on every resume.

Even the smallest of traditional agencies are building the Interactive arsenal with the promise of great pay and better work. They are even allowing the smartest mid-level to build a department based on the brilliance of their front end design and back end development.

You may not know how to write HTML, or have a general understanding of Java Script but you need to know the people who do. Pull out the Polished Preppy look for spring to go with the titanium lap top. Be prepared for the War on Talent with an understanding of the Interactive revolution.